Paws No More
Organization: The Nature Conservancy (TNC)
Problem: All life on Earth may become extinct and become history if we do nothing in environmental protection.
Solution: What if one day, no more animals existed.
Execution: Showing the future of animals if people did nothing about environmental protection.
Digital AR ad
Execution Idea: The scene takes Tokyo as an example. Pedestrians will see a sign on the street with the information, “Scan the QR code to see the future of animals”, a QR code, and the TNC’s logo. And then, people can use their phones to scan the QR code.
