Organization: American Society for the Prevention of Cruelty to Animals (ASPCA)

Problem: Some people are not sure if they want to make a full commitment to adopting a rescue cat or dog.

Solution: Develop a VR headset campaign that allows users to immerse themselves in a virtual environment, interacting with digital pets available for adoption. That way, it will help them make the decision to adopt a cat or dog. This will result in more adoptions.

Execution: Using VR technology, create a realistic virtual environment where users can interact with cats or dogs available for adoption. At the end of the VR experience, users are encouraged to take action to adopt a cat or dog, or to make a donation to ASPCA.