Brew Cycle

Problem: Food waste.

Insight: People don’t realize how much food waste is produced just from coffee grounds. 

Solution: In partnership with nonprofit organizations, Starbucks will repurpose the waste from coffee grounds into eco-friendly plastic packaging and cups and stronger cement used to help rebuild sidewalks in low-income communities

New Technology from the Last 3 Years: Sustainable construction and bio-waste in cement (technology that allows bio-waste to be recycled successfully into cement and construction)

Brand: Starbucks

Copywriter: Lauren Luther

Art Director: Gabi Enriquez and Ruoxuan Xia

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Smart People Don't Vape